Trends and Resources

Supporting Charitable Giving

 Periodically we find resources that might be of interest and/or benefit to our Non-Profit Partners.  We’ll use this portion of the site to archive those resources and invite you to come and see what’s new as we post items.  If you have a study, an article or any other information that you think would be useful for our community, feel free to forward it to and we’ll get it posted to the website!

Should Philanthropies Operate Like Businesses?

It’s your money, and you’re willing to give some of it away to a worthy cause. But you want to see results. Measurable progress toward agreed-upon goals. Regular proof that your investment is achieving maximum impact. That’s the way businesses operate, and charities should be no different. Click here to read more.

New Research Sheds Light on Bequest Giving

While most types of contributions slow in tough economic times, giving through charitable bequests usually grows during a recession, fund-raising experts say.  Three new studies presented at the Association of Fundraising Professionals conference here last week seek to help nonprofit groups do a better job of soliciting such gifts by offering insights into which donors are most likely to remember charities in their wills, and why. Click here to read more.

Economic Development Board’s Sonoma Valley Community Profile 2011

Community Foundation Sonoma County commissioned a demographic study to better understand the community needs and priorities in the Sonoma Valley.  This study will be invaluable for grant proposals and for better targeting of service delivery in the Valley. Click here to read a quick summary of the report findings and find a link to the report.

Sonoma County Economic Development Board’s 2011 Business Philanthropy Report

(July 2011)
Sonoma County Economic Development Board’s first Business Philanthropy Report, which helps quantify business contributions to the community. The EDB believes that by acknowledging and highlighting the positive continuing participation of business, this information will foster further community partnerships and philanthropic programs. Click here to download the report.

Sonoma County Economic Development Board’s 2011 Indicators Report

(July 2011)

The Sonoma County Economic Development Board (EDB) offers an annual indicators report that outlines the state of our economy and community. This report measures the County’s progress over time and benchmarks Sonoma County’s performance to counties with similar economic and demographic attributes. The report specifically focuses on the local economy, environment, health, society, workforce and tourism sectors. Click here to read more.

Cygnus 2011 Donor Survey

The Cygnus 2011 Donor Survey (94 questions answered by 3474 respondents) provides some needed insight into where and how contributions to non-profits will be heading.  This is important reading for all non-profit development professionals.  Some of the highlights of the study include:

  • There is considerable optimism among respondents.  79% expect to give the same or more to charitable causes this year.
  • An increasing number of donors (29%) in the survey made contributions via the web in 2011.
  • The value of social media for fundraising is minimal today but is likely to be much more important soon.
  • Communications technology preferences continue to shift among donors of all ages with 69% now preferring electronic over print communication (even among the oldest donors).

Read more about trends in charitable giving in the 2011 Cygnus Survey.